About RCS

The History of Rehak Creative Services
Bob Rehak founded Rehak Creative Services (RCS) in 1994. Before starting RCS, he was a professor of advertising at Northwestern University, and a creative director at major advertising agencies in Chicago, Dallas and Houston for 20 years. Within five years, we were winning more awards than agencies many times our size.

Although RCS specializes in creative development and production of advertising and marketing communications, we also help clients sort through strategic issues related to communication with this simple methodology. While it is not a substitute for good market research, it is very helpful in guiding creative development.

How to Leverage Advertising and Marketing Communications for Brand Value
Position your strengths against your competitors’ weaknesses and your prospects’ needs. This is the strategic starting point we use for every project.

The Elements of Effective Advertising
Effective advertising requires three things:
- A compelling promise - Without one, no one will be moved to action.
- Clarity - Without it, no one will comprehend your message.
- Uniqueness - Without it, no one will notice your message or care.

Rehak: An ad agency that marries strategic messaging with creative excellence
We help you tell your story clearly and uniquely – in ways that attract more attention than competitors investing comparable dollars. Saying the right thing to an audience in a way that rivets their attentions leverages your marketing communications dollars to the max.