SUCCESS STORIES: Cole Chemical

Challenge:
Cole Chemical is a leading chemical distribution company with an incredible array of services. Unfortunately, it was virtually impossible to find any information about them using search engines like Google. Cole needed a new website to clearly communicate the benefits of their services and to improve their search engine rankings.

Solution:
Along with a ground-up website redesign, RCS helped reposition Cole to focus on their chemical management services, a unique benefit that most other distributors couldn't match. By designing the website with search engine optimization in mind, RCS created a clean, seamless look that spoke to customers just as well as to search engines.

Results:
In just one month, the new Cole Chemical website was ranked very highly on Google for many of the chosen key phrases. In fact, the searching for the primary search phrase, "Chemical Management and Distribution" yeilds the new website as the very first result!