Rehak Creative Services

Writing Examples

 

 
 
 
Automotive consultants at AT Kearney in Europe wanted a way to reach out to small and medium sized companies in the industry with services that could make them more competitive.   To promote its personal service, RCS created this small space BW print ad which ran in the Houston Business Journal for Unity National Bank. The smaller the space, the bolder the headline needs to be.   RCS developed this award-winning automotive repair ad for a small business on a small budget. Big ideas don't have to cost millions of dollars. But they do require clients to take a little risk.   Unity Bank wanted to encourage support for its charity of choice, Families Under Urban and Social Attack, Inc. (FUUSA). This hard-hitting ad also underscores Unity's commitment to the community.  
 
 
 
Landmark debuted its revolutionary reservoir simulator, Nexus, with copy from RCS. We believe headlines should focus on news whenever it is available.  

InnerLoc cargo security systems fit on the inside of truck doors, not the outside where thieves can get at them. The systems also contain light, heat, motion and radioactivity sensors with satellite tracking and cellular communications.

  Most IT ads are long on hyperbole. To help CompuCom stand out, RCS used straightforward copy with this simple image that spoke to the company's commitment to top-tier service.   RCS created Plaqula, a character that would help local dentists remind children and teens to brush and floss regularly.
 
       
RCS helped the American Leadership Forum develop this report detailing the struggles of underprivileged youth.
Download the PDF (1.1 MB)
 
Bob Rehak authored Greener Marketing & Advertising: Creating a Responsible Course. This guide to environmentally sound advertising practices has even been translated into Japanese!